Joseph Bradley
President of Business Ventures - UPTAKE
Joseph Bradley is President of Business Ventures
at Uptake, a predictive analytics software company
that captures new value for Fortune 1000 companies
by connecting and analyzing massive amounts of
untapped data. Joseph oversees Uptake’s global
sales, marketing and strategy functions, including
revenue generation, client engagement, business
vertical creation, messaging, thought leadership, and
overall customer success.


Previously, Joseph was Vice President of Cisco’s Internet of Everything
(IoE) Practice, where he led a team of technology and business consultants
counseling CXOs and government leaders on realizing IoE value and digital
business transformation. Joseph built the foundation for the IoE Practice,
directing the research and production of Cisco’s influential thought
leadership, “Embracing the Internet of Everything to Capture Your Share of
$14.4 Trillion.”

Joseph was instrumental in developing the next-generation consulting
model at Cisco. The methodology provides a data-driven path outlining how
customers can capture IoE value. The model leverages the IoE Practice’s
proprietary customer research and network analytics to identify hidden value
that can be realized by lighting up “dark assets.”
Joseph’s passion for disruptive technologies, inclusion and diversity, and the
role people play in driving innovation to create a better world, have made him
a popular speaker and thought leader.